Corporate Reputation Management

These days companies of every size and across every industry benefit from corporate reputation management or CRM.

Warren Buffet, says, “It takes nearly 20 years to build a name and 5 minutes to ruin it. If you think about that, you will surely do things differently.”

This quote is a great way to describe the tenderness or fragility of corporate character, as well as the significance of managing it. It holds more accurate than ever in today’s time, when consumers make purchase decisions based on brand/corporate reputation, perhaps more so than on promotion, advertising, direct sales messages, pricing, or promotional content. Your CRM process can also affect your company’s revenue, market value, and even your ability to attract and retain top talent.

Corporate reputation management involves a combination of strategies used to shape the consumer perception of the brand.

Apart from media relations, PR efforts, press release distribution, managing corporate reputation also involves search engine optimisation (SEO), social media listening /management, reputation marketing, employer branding, as well as customer experience management as parts of a holistic process.